INDIGENOUS FRIENDS TACKLES ISOLATION AMONGST FIRST NATIONS, MÉTIS AND INUIT WITH SOCIAL NETWORK APP
When Alejandro Mayoral-Banos set out to build Indigenous Friends, a social network application to connect First Nations, Métis and Inuit with resources, he realized the biggest hurdle was likely to be the divide in the way these communities share knowledge.
“A lot of the elders were very skeptical about providing knowledge and putting it into a platform because then anyone can take it,” explains Mayoral-Banos, the app’s founder. Through research, he discovered the Traditional Knowledge labels and licensing, a way to denote and recognize the cultural heritage and ownership behind that particular piece of information.